Article by: Dejan Petrovic

(SONY™ PlayStation® 2)

"The commercial will engage you with captivating visuals of intense communal excitement.."

Ref: Sony PlayStation® Australia

From a perspective of a typical multimedia person, The "Mountain", Sony PlayStation® ad has got to be one of the best ads of the decade. What a brilliant combination of video, special effects and vintage Shirley Temple track - Get on Board Lil' Children.

EFFECTIVE

The "Mountain" is a part of PlayStation® new "fun, anyone?" brand campaign. As always PlayStation® manages to stay in touch with their audience and customers in a way that Coca-Cola, Pepsi, McDonalds and other giants could only imagine. While everyone else is trying to be cool and hip, PlayStation® actively seeks and attempts to tap into all the possible wavelengths of the youth today. Needles to say - their success in this field is immense.

FRESH

PlayStation® commercials are always fresh, quirky, weird and different. It seems that by bombarding the audience with the unknown and strange we can actually wake the sleepy minds that have been trained to filter out all forms of advertisement. Shock techniques are not a new thing but there is something different with the ad serial coming from PlayStation®.

ARTISTIC

Every PlayStation® ad that we see on TV seems to be a carefully crafted short film with a true artistic value behind the commercial facade. They are not necessarily dark and mean - often they are vibrant, innovative and uplifting.

REALISTIC

The mountain ad simply makes you feel happy after you see it. And what's beautiful about it is that there is no transparency in their visual effects technology. Everyone today knows that almost anything is achievable by video effects and 3D animation but this ad simply leaves one in doubt - is it for real?

PRODUCTION

The producer of this commercial, Frank Bugden has used over 500 extras, and a production team of 300 people. Frank was assisted by some of the leading producers, directors and crew members with experience in gigantic cinema projects (e.g. Lord of the Rings). We won't be giving any jewels away - you will have to visit Australian Playstation site for the Fun Anyone? 60 second video clip.